SWIHA Blog

Taylor Jablonowski

Taylor Jablonowski is SWIHA’s Marketing Specialist and a momma to a one-year-old boy named Arlo. When she's not working to make the Healing Arts accessible to everyone, you'll probably find her somewhere in the woods with her feet in a river.

Recent Posts

Three Reasons You Should Consider Becoming a Licensed Massage Therapist

Posted by Taylor Jablonowski on 6/17/19 3:00 PM

Healing arts are more popular than ever, and one of the most accessible (and versatile) modalities is Massage Therapy. In addition to being a relaxing spa experience, it is now widely used in medical settings for pain management, stress reduction, and in conjunction with traditional treatments. Sessions can be both preventative and restorative, which means that no one doesn’t need a massage!

Southwest Institute of Healing Arts began as a humble massage school in Arizona. In honor of those roots, we’ll look at three reasons you’ll absolutely love a career in Massage Therapy:

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Topics: Massage, Massage School, Massage program, massage therapist, Licensed Massage Therapist, Master Massage Practitioner

Naturally Sweet: A Guide to White Sugar Alternatives for Baking

Posted by Taylor Jablonowski on 6/13/19 3:00 PM

Many health-conscious eaters seek to eliminate most added sugars from their diet. However, sometimes you need a sweet treat! Today, we’ll be looking at substitutes for refined, white sugar and how to use them in baked goods.

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Topics: Holistic Nutrition, Natural Lifestyle, Conscious Eating, Eating Healthy, Holistic Recipes

Vegan, Gluten-Free Pizza Crust: A Three Ingredient Base To Make Your Own

Posted by Taylor Jablonowski on 6/10/19 3:00 PM

It’s likely you know someone who’s chosen to follow a gluten-free diet, whether it’s due to Celiac’s disease, a wheat sensitivity or just in an effort to live a little healthier. There are many reasons to consider reducing or removing gluten from your menu, including:

  • Wheat is a common allergy, and a sensitivity to it may go undetected for years.
  • Gluten rapidly converts to glucose in the body, which can spike insulin levels.
  • Wheat has little-to-no nutritional value, due to it’s highly processed nature.
  • Gluten may reduce the production of digestive enzymes needed for nutrient absorption.

Today, we’ll be looking at how to make a universally-loved food gluten-free and vegan: Pizza!

This recipe can be modified in many ways to fulfill any craving. It’ll surely be love at first bite!

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Topics: Holistic Nutrition, Healthy Eating, Vegan, Plant-based Foods, Gluten-free

Stephen Crawford Helps Others Find Their Voice, Literally & Spiritually

Posted by Taylor Jablonowski on 6/6/19 3:00 PM

“When I forget Spirit he/she taps me on the head, or hammers at me.” Stephen Crawford says with a laugh, “Then I know I need to be reminded that I am a spiritual being having a physical experience. And I get active again in thought, word and deed.”

Stephen Crawford is a man of many talents: He is a Reiki Master, a member of the International Association of Coaches, a Transpersonal Hypnotherapist and a member of The American Board of Hypnotherapy. Stephen is also a graduate of Southwest Institute of Healing Arts, having completed the Reiki, Life Coaching and Hypnotherapy certificates. The list doesn’t end there, however: He’s also a voice coach with forty-seven years of experience!

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What Kind of ‘Water’ Hydrates the Best? Educate Yourself About Popular Options

Posted by Taylor Jablonowski on 6/3/19 3:00 PM

We’ve all seen the numerous water options available in stores now, touting various health benefits and promising to deliver results with regular consumption. How do they stack up to just plain, old water? And should you shell out the extra cash? Today, we look at some popular options and dive in to the science of their benefits.

Alkaline Water

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Topics: Motivational Monday, Holistic Nutrition, healthy lifestyle, Wellness Education

Alexa Moody is Proud to Be Plant-Based and Helping Others to Health

Posted by Taylor Jablonowski on 5/23/19 3:00 PM

When Alexa Moody arrived at Southwest Institute of Healing Arts she describes herself as “on fire with changes” and eager to share her journey to help others.

“I had made dramatic changes in my life,” explains Alexa, “Especially with my food choices, which dramatically changed my health. I wanted to share this with the world and needed an outlet.”

She once struggled with numerous weight-related health issues such as acid reflux, sleep apnea, high blood pressure and diabetes. Within months of committing to her health, Alexa eliminated her need for medications for these conditions! Today, Alexa has successfully lost 188lbs through a nutrition-focused diet and committing to an active lifestyle.

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Topics: Great Graduates, Holistic Nutrition, healthy lifestyle, Diploma Program, Plant-based-diet

How To Advertise Your Wellness Business on Facebook + Tips for Live Videos

Posted by Taylor Jablonowski on 5/20/19 3:00 PM

Marketing your small business on social media is necessary in this day and age. The world has three and a half billion active social media users and that number is growing each year by two hundred million. That is an abundance of potential clients to reach, influence and offer your services to!  However, you can’t just post and hope for the best. Today, we’ll take a look at marketing your wellness business effectively on the largest social media platform, Facebook.

By far the most popular option for small business marketing online, Facebook is currently dominating the social media scene with 2,375 billion user profiles.

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Topics: Motivational Monday, holistic business, Holistic wellness, entrepreneurship, Wellness Business

Developing a Powerful Brand Identity for Your Wellness Business

Posted by Taylor Jablonowski on 5/16/19 3:00 PM

You’ve got your skills, your business name, your offerings outlined and your ideal client in mind. Many people get to this stage and think: Now what?  Today, we’ll be looking at ways to create a powerful brand identity to attract right-fit clients, help you stand out and create consistency within your marketing materials.

What is a Brand Identity?

A brand identity is a combination of elements within your marketing materials that serve to make you instantly recognizable. Your audience will naturally connect your brand identity with your products and/or services which increases loyalty and recognition. Getting clear on what your brand identity is helps you to appear consistent, professional and trustworthy.

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Topics: holistic entrepreneur, holistic business, Holistic wellness, Entrepreneur Support, OurSuccessCenter

How to Create an Effective LinkedIn Profile as a Holistic Practitioner

Posted by Taylor Jablonowski on 5/9/19 3:00 PM

LinkedIn is a social media platform utilized by companies, recruiters, and potential clients to network, search for and hire professionals with the specific skill set they desire.  The site acts as a digital resume which can be kept in real-time by sharing status updates, recent projects and giving and receiving recommendations. It is especially important if you are looking to offer your services in a corporate environment.

  • 260 million users log on to LinkedIn each month.
  • 61 million LinkedIn users are senior level influencers.
  • 11 million millennials in decision-making positions have a LinkedIn.
  • LinkedIn is the #1 platform for Business-to-Business marketing.
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Topics: holistic entrepreneur, holistic business, Marketing, Wellness Business, Entrepreneur Support

Using Instagram to Market Your Holistic Business in an Engaging, Authentic Way

Posted by Taylor Jablonowski on 5/6/19 3:00 PM

For some people, the word ‘Marketing’ inspires an icky feeling: “I started my business to be a healer, not a salesperson!”

We completely understand that you embarked on your entrepreneurship journey with a mission to change lives. However...you have to be profitable as well, right?

As the old adage goes: “Work smarter. Not harder.” Especially if you’re a solopreneur, it’s important to use your energy wisely. Today, we’ll focus on just one social media platform and look at ways to make Instagram marketing fun, true-to-you and successful!

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Topics: Motivational Monday, holistic entrepreneur, holistic business, social media, Marketing

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