SWIHA Blog

Why Now (Yes, Now!) is the Best Time to Follow Your Passion for Holistic Wellness

Posted by Taylor Jablonowski on 8/12/19 3:00 PM

There are many people who hear the words “alternative medicine” or “holistic wellness” and meet it with immediate skepticism. However, as recently as one hundred years ago, what we now classify at “alternative medicines” were the only medicines available.

The scientific advances during the European enlightenment brought us antibiotics, anti-inflammatories, serotonin inhibitors and other drugs, which caused decreased popularity in so-called “natural” treatments. While the advances in medicine are truly revolutionary and the solution to many previously hopeless health problems, it also brought about the belief that science would eventually cure all mental and physical disease. As a result, “natural” treatments were deemed ineffective and old fashioned in the minds of many people.

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Topics: Motivational Monday, Massage, holistic entrepreneur, yoga, energy work, Hypnotherapy, Wellness Industry

Developing a Powerful Brand Identity for Your Wellness Business

Posted by Taylor Jablonowski on 5/16/19 3:00 PM

You’ve got your skills, your business name, your offerings outlined and your ideal client in mind. Many people get to this stage and think: Now what?  Today, we’ll be looking at ways to create a powerful brand identity to attract right-fit clients, help you stand out and create consistency within your marketing materials.

What is a Brand Identity?

A brand identity is a combination of elements within your marketing materials that serve to make you instantly recognizable. Your audience will naturally connect your brand identity with your products and/or services which increases loyalty and recognition. Getting clear on what your brand identity is helps you to appear consistent, professional and trustworthy.

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Topics: holistic entrepreneur, holistic business, Holistic wellness, Entrepreneur Support, OurSuccessCenter

How to Create an Effective LinkedIn Profile as a Holistic Practitioner

Posted by Taylor Jablonowski on 5/9/19 3:00 PM

LinkedIn is a social media platform utilized by companies, recruiters, and potential clients to network, search for and hire professionals with the specific skill set they desire.  The site acts as a digital resume which can be kept in real-time by sharing status updates, recent projects and giving and receiving recommendations. It is especially important if you are looking to offer your services in a corporate environment.

  • 260 million users log on to LinkedIn each month.
  • 61 million LinkedIn users are senior level influencers.
  • 11 million millennials in decision-making positions have a LinkedIn.
  • LinkedIn is the #1 platform for Business-to-Business marketing.
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Topics: holistic entrepreneur, holistic business, Marketing, Wellness Business, Entrepreneur Support

Using Instagram to Market Your Holistic Business in an Engaging, Authentic Way

Posted by Taylor Jablonowski on 5/6/19 3:00 PM

For some people, the word ‘Marketing’ inspires an icky feeling: “I started my business to be a healer, not a salesperson!”

We completely understand that you embarked on your entrepreneurship journey with a mission to change lives. However...you have to be profitable as well, right?

As the old adage goes: “Work smarter. Not harder.” Especially if you’re a solopreneur, it’s important to use your energy wisely. Today, we’ll focus on just one social media platform and look at ways to make Instagram marketing fun, true-to-you and successful!

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Topics: Motivational Monday, holistic entrepreneur, holistic business, social media, Marketing

Is the Wellness Industry Profitable? A Look at the Trends

Posted by Taylor Jablonowski on 4/15/19 3:00 PM

If you were to tell someone fifty years ago that you’re going to a hypnotherapy session or a sound bath, their reaction would likely have been a mix of confusion and laughter. Holistic wellness was something for the counterculture, living on the fringe in spiritual communities and somewhat cloaked in taboo.

Today, more and more people are embracing holistic modalities

  • Between 2012 and 2016, the number of Americans doing yoga increased from 20.4 million to 36 million.
  • The number of U.S. consumers who adhere to a vegan diet grew from 1% to 6% between 2014 and 2017, increasing 600%.
  • The global demand for essential oils was 226.9 kilotons in 2018.
  • Wellness tourism is growing 12% per year, with awareness doubling from 1 in 10 people to 1 in 5 people.
  • The number of spas have doubled since 2007, producing 2.6 million additional U.S jobs.
  • Employment of massage therapists is expected to increase 26% from 2016 to 2026.
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Topics: Motivational Monday, holistic entrepreneur, Holistic wellness, Wellness Industry

Struggling Self-Worth to Successful Entrepreneur: Taressa Riazzi Tells Us How

Posted by Taylor Jablonowski on 2/21/19 3:00 PM

“As cliche as it sounds, I truly cannot believe I get to do what I love each day,” Taressa Riazzi, Hypnotherapist and Life Coach, tell us.

It used to be a very different story for Taressa. Prior to her healing journey, she was struggling through a challenging time; doing her best to be a stay-at-home mom while battling significant depression and debilitating anxiety. After realizing that putting everyone’s needs ahead of her own was having a negative impact on her emotional landscape, she knew something had to change.

“I originally was drawn to Southwest Institute of Healing Arts for the nutrition program,” she tells us, “however, after I experienced hypnosis and saw the impact it had on me and those I worked with, I decided to primarily practice hypnosis and life coaching.

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Topics: Great Graduates, Life Coaching, holistic entrepreneur, Hypnotherapy, Holistic wellness

30 Inspiring Quotes from SWIHA Graduates Who Began Coaching Businesses

Posted by Taylor Jablonowski on 1/31/19 8:00 AM

In January, Southwest Institute of Healing Arts celebrates the art and business of Life Coaching. 

As interest in holistic modalities grow, people from all walks of life are increasingly seeking out this powerful modality to create major positive change in their lives. SWIHA is so proud of the many talented coaches our program has guided! Our graduates work hard to identify their niche and style, cultivate a toolbox of proven techniques, and build a profitable private practice.

Here are thirty of our favorite quotes from SWIHA Life Coaches!

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Topics: Great Graduates, Life Coaching, holistic entrepreneur, Holistic health, national life coaching month

Katie Mongelli Coaches Women to Have a Positive Money Mindset

Posted by Taylor Jablonowski on 1/23/19 8:00 AM

Katie Mongelli’s first experience with SWIHA was during the Celebrate Your Life conference in Phoenix where she received a Toe Reading from one of our graduates. She left the conference feeling inspired and full of ideas for her own coaching program, so she began to look in to programs and ultimately enrolled at SWIHA!

“At the same time I was in the SWIHA Life Coaching program, I had a life coach,” she tells us, “I think the combination of being coached and learning about coaching really opened me up to the journey of life and seeing experiences as opportunities for growth.  It has left me more open to life and more peaceful in life as I trust things that come my way are meant for me and my spiritual evolution.”

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Topics: Great Graduates, Life Coaching, holistic entrepreneur, national life coaching month, Motivational Speaker

Five Signs You (Yes, You!) Would be an Amazing Nutrition Coach

Posted by Taylor Jablonowski on 11/26/18 2:00 PM

If you love the idea of improving lives, educating others and creating meaningful work for yourself, then you’re already in the mindset of a holistic entrepreneur—and you’ve come to the right place!

Southwest Institute of Healing Arts offers a plethora of holistic wellness education, and has helped thousands of individuals take their gifts out into the world in a loving and profitable way.

Today, we’ll explore one of our most in-demand programs: our 200-hour Holistic Nutrition certification, available online and on campus. In fact, the food featured in this blog was created by SWIHA Holistic Nutrition student, Roman Massey and his classmates!

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Topics: Holistic Nutrition, holistic entrepreneur, Holistic wellness, Healthy Eating, Nutritionist, Healthy Food

Heal the Healer: Do You Need Some S.O.U.L C.A.R.E?

Posted by Taylor Jablonowski on 11/12/18 2:00 PM

Healers are highly sensitive, which is why they’re so drawn to dedicating their lives to helping others! 

However, if you’ve been spending a lot of energy focused on the healing of others, you may be pushing through warnings from your own system that something is off.

Signs that you may need to pause and do some S.O.U.L C.A.R.E include:

  • Your personal to-do list is a mile long
  • You haven’t been sleeping or eating well
  • Your schedule is not a reflection of your priorities
  • You’ve had limited alone time lately
  • Your body is inexplicably ill or in pain
  • Your physical space is cluttered and disorganized
  • Your emotions have begun calling the shots
  • You feel like you’re operating on auto-pilot
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Topics: Motivational Monday, spirituality, holistic entrepreneur, Self-care, Holistic wellness

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