SWIHA Blog

Developing a Powerful Brand Identity for Your Wellness Business

Posted by Taylor Jablonowski on 5/16/19 3:00 PM

You’ve got your skills, your business name, your offerings outlined and your ideal client in mind. Many people get to this stage and think: Now what?  Today, we’ll be looking at ways to create a powerful brand identity to attract right-fit clients, help you stand out and create consistency within your marketing materials.

What is a Brand Identity?

A brand identity is a combination of elements within your marketing materials that serve to make you instantly recognizable. Your audience will naturally connect your brand identity with your products and/or services which increases loyalty and recognition. Getting clear on what your brand identity is helps you to appear consistent, professional and trustworthy.

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Topics: holistic entrepreneur, holistic business, Holistic wellness, Entrepreneur Support, OurSuccessCenter

How to Create an Effective LinkedIn Profile as a Holistic Practitioner

Posted by Taylor Jablonowski on 5/9/19 3:00 PM

LinkedIn is a social media platform utilized by companies, recruiters, and potential clients to network, search for and hire professionals with the specific skill set they desire.  The site acts as a digital resume which can be kept in real-time by sharing status updates, recent projects and giving and receiving recommendations. It is especially important if you are looking to offer your services in a corporate environment.

  • 260 million users log on to LinkedIn each month.
  • 61 million LinkedIn users are senior level influencers.
  • 11 million millennials in decision-making positions have a LinkedIn.
  • LinkedIn is the #1 platform for Business-to-Business marketing.
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Topics: holistic entrepreneur, holistic business, Marketing, Wellness Business, Entrepreneur Support

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