SWIHA Blog

Waste-Free Fall: Non-Toxic Air Freshener & Compostable Décor Ideas

Posted by Taylor Jablonowski on 9/9/19 3:00 PM

Autumn is nearing! The days are growing shorter, Pumpkin Spice season is in full swing, and here in Arizona we’re eyeing our hoodies and scarves in eager anticipation.

Southwest Institute of Healing Arts is all about sustainability and conscious choices, so today we bring to you some Fall DIY projects that are healthy, waste-free and likely made from things you already keep in your home!

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Topics: Motivational Monday, DIY, aromatherapy, conscious living, Ecofriendly

What You Can Do to Help Heal the Amazon Rainforest

Posted by Taylor Jablonowski on 8/26/19 3:00 PM

If you’re on social media, you’ve surely seen the devastating images of the fires currently ravaging the Amazon rainforest in Brazil. This delicate and ancient ecosystem is burning at its highest rate since 2013, threatening millions of species of plants and animals, indigenous tribes, and the climate of our entire planet.

If you are outraged and heartbroken, you are not alone. Southwest Institute of Healing Arts is a community of healers, and together we can consciously contribute to the well-being of our planet.

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Topics: Motivational Monday, healthy living, conscious college community, Ecofriendly, Amazon Rainforest

The Science And Magic of Vibration, Color and Crystals

Posted by Taylor Jablonowski on 8/19/19 3:00 PM

Using crystals to promote healing is a six-thousand-year-old practice, dating back to the time of the ancient Sumerians of Mesopotamia. The crystal healing philosophy we know today is formed on concepts borrowed from the Chinese concept of life-energy (chi or qi) and the Hindu/Buddhist concept of chakras, or vortices of life-energy that connect physical and spiritual element within our bodies.

Crystals are solid, with atoms arranged in what is called crystal systems. Seven types of crystal systems exist, producing different physical geometry. However, they all share the characteristic of atoms arranged in tightly ordered, repeating patterns. Crystalline lattices split cleanly and smoothly, which is how gemstones are faceted to catch light in fine jewelry.

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Topics: Motivational Monday, Alternative Medicine, energy work, Healing Crystals, chakras, Crystal Healing

Why Now (Yes, Now!) is the Best Time to Follow Your Passion for Holistic Wellness

Posted by Taylor Jablonowski on 8/12/19 3:00 PM

There are many people who hear the words “alternative medicine” or “holistic wellness” and meet it with immediate skepticism. However, as recently as one hundred years ago, what we now classify at “alternative medicines” were the only medicines available.

The scientific advances during the European enlightenment brought us antibiotics, anti-inflammatories, serotonin inhibitors and other drugs, which caused decreased popularity in so-called “natural” treatments. While the advances in medicine are truly revolutionary and the solution to many previously hopeless health problems, it also brought about the belief that science would eventually cure all mental and physical disease. As a result, “natural” treatments were deemed ineffective and old fashioned in the minds of many people.

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Topics: Motivational Monday, Massage, holistic entrepreneur, yoga, energy work, Hypnotherapy, Wellness Industry

Crafting the Perfect Marketing Email for Your Wellness Business

Posted by Taylor Jablonowski on 8/5/19 3:00 PM

At first glance, marketing emails seem simple and maybe even a little outdated (Gasp!). However, the majority of consumers actually prefer to communicate with brands and businesses via email, especially in the “discovery” phase of their journey. It’s never been more crucial to develop a strategy for your campaigns or you may hear crickets--or worse--unwillingly end up in your prospective clients' & clients’ spam folder!

Before we break down a few examples of an effective marketing email, there are a few basic rules to follow:

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Topics: Motivational Monday, entrepreneur, holistic business, Marketing

Maximize Micronutrients With a Rainbow Superfood Salad

Posted by Taylor Jablonowski on 7/29/19 3:00 PM

Diversifying food choices is essential for keeping our gut’s microbiome healthy. When our digestion is performing optimally, our bodies can absorb the maximum amount of nutrients from the foods we consume, thereby improving the performance of all of the systems that keep us healthy!

There is also mounting evidence showing that what we eat affects physical health and mental health. A great way to keep our mind, body and spirit happy is by consuming a rainbow...in the form of a salad, of course!

This dish is able to be completely tailored to your personal preference. Read the guide below for suggestions on creating your own Rainbow Superfood Salad!

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Topics: Motivational Monday, Holistic Nutrition, Recipe, Healthy Eating, Vegan, healthy lifestyle

What Kind of ‘Water’ Hydrates the Best? Educate Yourself About Popular Options

Posted by Taylor Jablonowski on 6/3/19 3:00 PM

We’ve all seen the numerous water options available in stores now, touting various health benefits and promising to deliver results with regular consumption. How do they stack up to just plain, old water? And should you shell out the extra cash? Today, we look at some popular options and dive in to the science of their benefits.

Alkaline Water

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Topics: Motivational Monday, Holistic Nutrition, healthy lifestyle, Wellness Education

How To Advertise Your Wellness Business on Facebook + Tips for Live Videos

Posted by Taylor Jablonowski on 5/20/19 3:00 PM

Marketing your small business on social media is necessary in this day and age. The world has three and a half billion active social media users and that number is growing each year by two hundred million. That is an abundance of potential clients to reach, influence and offer your services to!  However, you can’t just post and hope for the best. Today, we’ll take a look at marketing your wellness business effectively on the largest social media platform, Facebook.

By far the most popular option for small business marketing online, Facebook is currently dominating the social media scene with 2,375 billion user profiles.

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Topics: Motivational Monday, holistic business, Holistic wellness, entrepreneurship, Wellness Business

Using Instagram to Market Your Holistic Business in an Engaging, Authentic Way

Posted by Taylor Jablonowski on 5/6/19 3:00 PM

For some people, the word ‘Marketing’ inspires an icky feeling: “I started my business to be a healer, not a salesperson!”

We completely understand that you embarked on your entrepreneurship journey with a mission to change lives. However...you have to be profitable as well, right?

As the old adage goes: “Work smarter. Not harder.” Especially if you’re a solopreneur, it’s important to use your energy wisely. Today, we’ll focus on just one social media platform and look at ways to make Instagram marketing fun, true-to-you and successful!

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Topics: Motivational Monday, holistic entrepreneur, holistic business, social media, Marketing

Is the Wellness Industry Profitable? A Look at the Trends

Posted by Taylor Jablonowski on 4/15/19 3:00 PM

If you were to tell someone fifty years ago that you’re going to a hypnotherapy session or a sound bath, their reaction would likely have been a mix of confusion and laughter. Holistic wellness was something for the counterculture, living on the fringe in spiritual communities and somewhat cloaked in taboo.

Today, more and more people are embracing holistic modalities

  • Between 2012 and 2016, the number of Americans doing yoga increased from 20.4 million to 36 million.
  • The number of U.S. consumers who adhere to a vegan diet grew from 1% to 6% between 2014 and 2017, increasing 600%.
  • The global demand for essential oils was 226.9 kilotons in 2018.
  • Wellness tourism is growing 12% per year, with awareness doubling from 1 in 10 people to 1 in 5 people.
  • The number of spas have doubled since 2007, producing 2.6 million additional U.S jobs.
  • Employment of massage therapists is expected to increase 26% from 2016 to 2026.
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Topics: Motivational Monday, holistic entrepreneur, Holistic wellness, Wellness Industry

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