SWIHA Blog

At first glance, marketing emails seem simple and maybe even a little outdated (Gasp!). However, the majority of consumers actually prefer to communicate with brands and businesses via email, especially in the “discovery” phase of their journey. It’s never been more crucial to develop a strategy for your campaigns or you may hear crickets--or worse--unwillingly end up in your prospective clients' & clients’ spam folder!

Before we break down a few examples of an effective marketing email, there are a few basic rules to follow:

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LinkedIn is a social media platform utilized by companies, recruiters, and potential clients to network, search for and hire professionals with the specific skill set they desire.  The site acts as a digital resume which can be kept in real-time by sharing status updates, recent projects and giving and receiving recommendations. It is especially important if you are looking to offer your services in a corporate environment.

• 260 million users log on to LinkedIn each month.
• 61 million LinkedIn users are senior level influencers.
• 11 million millennials in decision-making positions have a LinkedIn.
• LinkedIn is the #1 platform for Business-to-Business marketing.

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For some people, the word ‘Marketing’ inspires an icky feeling: “I started my business to be a healer, not a salesperson!”

We completely understand that you embarked on your entrepreneurship journey with a mission to change lives. However...you have to be profitable as well, right?

As the old adage goes: “Work smarter. Not harder.” Especially if you’re a solopreneur, it’s important to use your energy wisely. Today, we’ll focus on just one social media platform and look at ways to make Instagram marketing fun, true-to-you and successful!

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