SWIHA Blog

Crafting the Perfect Marketing Email for Your Wellness Business

Posted by Taylor Jablonowski on 8/5/19 3:00 PM

At first glance, marketing emails seem simple and maybe even a little outdated (Gasp!). However, the majority of consumers actually prefer to communicate with brands and businesses via email, especially in the “discovery” phase of their journey. It’s never been more crucial to develop a strategy for your campaigns or you may hear crickets--or worse--unwillingly end up in your prospective clients' & clients’ spam folder!

Before we break down a few examples of an effective marketing email, there are a few basic rules to follow:

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Topics: Motivational Monday, entrepreneur, holistic business, Marketing

How To Advertise Your Wellness Business on Facebook + Tips for Live Videos

Posted by Taylor Jablonowski on 5/20/19 3:00 PM

Marketing your small business on social media is necessary in this day and age. The world has three and a half billion active social media users and that number is growing each year by two hundred million. That is an abundance of potential clients to reach, influence and offer your services to!  However, you can’t just post and hope for the best. Today, we’ll take a look at marketing your wellness business effectively on the largest social media platform, Facebook.

By far the most popular option for small business marketing online, Facebook is currently dominating the social media scene with 2,375 billion user profiles.

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Topics: Motivational Monday, holistic business, Holistic wellness, entrepreneurship, Wellness Business

Developing a Powerful Brand Identity for Your Wellness Business

Posted by Taylor Jablonowski on 5/16/19 3:00 PM

You’ve got your skills, your business name, your offerings outlined and your ideal client in mind. Many people get to this stage and think: Now what?  Today, we’ll be looking at ways to create a powerful brand identity to attract right-fit clients, help you stand out and create consistency within your marketing materials.

What is a Brand Identity?

A brand identity is a combination of elements within your marketing materials that serve to make you instantly recognizable. Your audience will naturally connect your brand identity with your products and/or services which increases loyalty and recognition. Getting clear on what your brand identity is helps you to appear consistent, professional and trustworthy.

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Topics: holistic entrepreneur, holistic business, Holistic wellness, Entrepreneur Support, OurSuccessCenter

How to Create an Effective LinkedIn Profile as a Holistic Practitioner

Posted by Taylor Jablonowski on 5/9/19 3:00 PM

LinkedIn is a social media platform utilized by companies, recruiters, and potential clients to network, search for and hire professionals with the specific skill set they desire.  The site acts as a digital resume which can be kept in real-time by sharing status updates, recent projects and giving and receiving recommendations. It is especially important if you are looking to offer your services in a corporate environment.

  • 260 million users log on to LinkedIn each month.
  • 61 million LinkedIn users are senior level influencers.
  • 11 million millennials in decision-making positions have a LinkedIn.
  • LinkedIn is the #1 platform for Business-to-Business marketing.
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Topics: holistic entrepreneur, holistic business, Marketing, Wellness Business, Entrepreneur Support

Using Instagram to Market Your Holistic Business in an Engaging, Authentic Way

Posted by Taylor Jablonowski on 5/6/19 3:00 PM

For some people, the word ‘Marketing’ inspires an icky feeling: “I started my business to be a healer, not a salesperson!”

We completely understand that you embarked on your entrepreneurship journey with a mission to change lives. However...you have to be profitable as well, right?

As the old adage goes: “Work smarter. Not harder.” Especially if you’re a solopreneur, it’s important to use your energy wisely. Today, we’ll focus on just one social media platform and look at ways to make Instagram marketing fun, true-to-you and successful!

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Topics: Motivational Monday, holistic entrepreneur, holistic business, social media, Marketing

The “Will” to Succeed: Business Mentor Will Zecco Gets Honest About Entrepreneurship

Posted by Taylor Jablonowski on 1/4/19 8:00 AM

Will Zecco’s favorite question to ask budding entrepreneurs is: What are you willing to do, become or give up to find success?

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Topics: Great Graduates, Life Coaching, holistic business, Holistic wellness, entrepreneurship

Holistic Entrepreneur FAQs with Sharon Rose, Success Coach!

Posted by Taylor Jablonowski on 9/10/18 2:00 PM

If you’re a part of SWIHA’s student and graduate Conscious Branding group on Facebook, you’ve surely picked up a few hints from this #bosslady during her informative (and fun!) live videos. Sharon Rose graduated from the Advanced Yoga Teacher and Healing Arts Practitioner program, and alongside building her own coaching business as The Soul Stylist, she serves as a Success Coach at Southwest Institute of Healing Arts, supporting students and graduates embarking on the journey of entrepreneurship.

Today, Sharon Rose gives you her answers to some of the many questions that budding holistic business owners bring to SWIHA’s Success Center:

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Topics: Great Graduates, Motivational Monday, entrepreneur, holistic business

Dare to Dream: Envisioning Life as a Holistic Entrepreneur

Posted by Mary Ritter on 10/2/17 2:00 PM

By definition, a dream is described as:
a series of thoughts, visions, or feelings that happen during sleep an idea or vision that is created in your imagination and that is not real something that you have wanted very much to do, be, or have for a long time

Source: Merriam-Webster Dictionary

More often than not, each new day in our modern lives comes with an overwhelming number of responsibilities and duties that have to get done: work, school assignments, childcare, cooking, cleaning, doctor appointments... the list goes on and on!

Unfortunately, our contemporary fixation on being busy leaves very little room for dreaming. Whether we aspire to find a better job, meet the love of our life, be the first in our family to pursue a post-secondary education, or even to open our own business as a holistic entrepreneur, the reasons we all desire success are as numerous as the stars in the sky. 

Many times, however, the stark reality of our current lives keeps us fixated on our fears, causing us to avoid our futures and to stop dreaming. Dreaming requires the intentional devotation of time to a vision of a better life and self; it is, in itself, part of the process of change. 

 

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Topics: self love, Southwest Institute of Healing Arts, Motivational Monday, Blog, holistic entrepreneur, SWIHA, holistic business, Dreams, Holistic Healer, education, future

Embracing the Power of Life Coaching

Posted by Ravynn Rohner on 1/15/17 9:38 AM

When asked what led Caroline Zeller to SWIHA’s Life Coaching program, she responded, “I started at SWIHA wth Reiki to help myself recover from a stroke.  As attended, I heard about life coaching.  I knew I was meant to be there.   I always wanted to professionally help others, but didn't subscribe to the mainstream counselling model.  The rest was history.  Now, after coaching for a year, it has inspired me to obtain my Wellness Practitioner diploma, then my AOS in Transformational Psychology.”

Every coach has a favorite tool, and like many others she mentioned the Wheel of Balance. She feels that it gives her a clear and concise map into where her client is and where they want/need to go. However, she also loves the practice of “story busting”, which she learned from the “genius”Richard Seaman: “While all clients don't live in their stories, many do tend to get caught up in the past and carry it with them.  This tool is beautiful when it pulls the client out of the middle of their situation, allowing them to look at it in a different, unemotional way.” She has found that she often works with clients suffering from PTSD, ADHD, divorce, and grief recovery, stress management, and those trying to move past a trauma.

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Topics: transformational, Life Coaching, holistic entrepreneur, SWIHA, life coach, Reiki, Psychology, holistic business, practitioner, passion, national life coaching month

Spiritual Minister Coaches With Angels

Posted by Ravynn Rohner on 1/5/17 10:00 AM

Cherie Lee believes she was receiving divine messages about attending SWIHA. One day she was researching online when she noticed an ad for SWIHA flashing across each page she landed on. Later, when watching television, she saw another ad; she decided to take it as a sign and called admissions.

When she got to the school, she and her admissions coach went over different programs, and she was immediately drawn to the Life Coaching class, so she signed. “I was so happy to be in this class, as it helped me so much. I loved it, and I became ‘addicted’ to the school. I completed the entire course, and I graduated as a Master Life Coach in October 2015. I have been life coaching, friends, family members, students and the public for a little over one year now.”

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Topics: Life Coaching, holistic entrepreneur, SWIHA, Angels, holistic business, practitioner, Angel Guide, minister, Spiritual, intuitive, national life coaching month

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