Now May Be the Best Time to Build Your Holistic Business

Posted by Taylor Jablonowski on 5/14/20 4:00 PM


Just as necessity is the mother of invention, uncertainty can be the catalyst for entrepreneurship. A study conducted in 2009 by the Ewing Marion Kauffman foundation revealed that a staggering 57% of Fortune 500 companies were founded during periods of economic hardship. Out of the 2008 downturn, we saw companies like Uber, Pinterest and Groupon form, flourish and become regularly-used services.

“The best time to be an entrepreneur is when everyone is running for the exits,” Eric Reis, author of the best-selling book The Lean Startup, said in a recent interview with CNBC.

Purpose-Driven Individuals

Southwest Institute of Healing Arts is no stranger to big dreams. In fact, SWIHA was born from one.

There was a little part of me that said, ‘How in the world was I qualified to start a nationally-accredited, award-winning school?’” admits KC Miller, founder of SWIHA, “Who was I not? I was being called by the Divine…If you looked at my resume, you’d say ‘Really? She’s a farmer’s daughter. She’s someone who suffered from dyslexia.’”


She continues, “Did I know all the steps along the way? No. What I did was remained a willing instrument.”

Today, SWIHA’s passion and purpose is to help individuals discover their gifts and graces and support them as they share their talents with the world in a loving and profitable way. Our graduates are authors, founders of nonprofits, healers and business owners. They’ll tell you that they didn’t achieve success overnight -- they simply said ‘Yes’ when they were called to do something bigger.

Consumer Demand

Holistic Wellness is increasing in both awareness and demand, however it is still a relatively new industry. In 2018, the Holistic Wellness market was growing faster than the average and valued world-wide at $4 trillion due to the increased popularity of spas, yoga studios, and health-food related products. We know that there is so much more that alternative healing can offer, and there’s only a matter of time before we see a community-wide embrasure of it. It will be up to the pioneers of mind-body-spirit health to rise up and meet the needs of individuals seeking Life Coaches, Hypnotherapists, Yoga Coaching, Holistic Nutritionists, etc.

Many people today are aware and proactive about all aspects of their health, and are willing to invest in lifestyle-based strategies to improve themselves. One reason for this is that we are seeing an aging population who is living longer, yet suffering with chronic conditions that conventional medicine can treat on a physical level; holistic wellness bridges the gap to address the mental and spiritual byproducts or roots of the ailment, which could be things such as shame, poor sleep, a lack of confidence, or anxiety. Additionally, individuals are busier than ever and between demanding jobs, everyday stressors, and the ever-increasing pervasiveness of social media, people need a way to reconnect to their mind, body and spirit. More importantly, they need trained and knowledgeable practitioners to rely on.

You Are Needed

In her book Rising Strong, Brene Brown says, “The most dangerous stories we make up are the narratives that diminish our inherent worthiness. We must reclaim the truth about our lovability, divinity, and creativity.”

SWIHA graduates have touched lives, freed bodies and healed souls through personal transformation and professional training. We invite you to reach out to us and share your big dream; we believe that everyone drawn to our programs has found us for a purpose. Join us on our  Facebook page for live coaching, cooking demonstrations, mediations, yoga nidras and webinars.

Here are some stories about our alumni achieving their purpose:

●     Melissa Richardson Grew Her Massage Practice into a Wellness Center

●     Amanda Dodd Stepped in to Her Power by Helping Others Find Theirs

●     Amanda Webster Helps Her Clients Shift Their Mindset to Heal Their Life

●     Michael Cavalier Embraced His Big Dream and Coaches Others to do the Same

●     Trina Scott Uses Life Coaching to Triumph After Trauma

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Topics: Great Graduates, holistic business, entrepreneurship, Wellness Industry

About the Author Taylor Jablonowski

Taylor Jablonowski is SWIHA’s Marketing Specialist and a momma to a three-year-old boy named Arlo. When she's not working to make the Healing Arts accessible to everyone, you'll probably find her somewhere in the woods with her feet in a river.

Taylor Jablonowski

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