SWIHA Blog

“When I forget Spirit he/she taps me on the head, or hammers at me.” Stephen Crawford says with a laugh, “Then I know I need to be reminded that I am a spiritual being having a physical experience. And I get active again in thought, word and deed.”

Stephen Crawford is a man of many talents: He is a Reiki Master, a member of the International Association of Coaches, a Transpersonal Hypnotherapist and a member of The American Board of Hypnotherapy. Stephen is also a graduate of Southwest Institute of Healing Arts, having completed the Reiki, Life Coaching and Hypnotherapy certificates. The list doesn’t end there, however: He’s also a voice coach with forty-seven years of experience!

We’ve all seen the numerous water options available in stores now, touting various health benefits and promising to deliver results with regular consumption. How do they stack up to just plain, old water? And should you shell out the extra cash? Today, we look at some popular options and dive in to the science of their benefits.

Alkaline Water

When Alexa Moody arrived at Southwest Institute of Healing Arts she describes herself as “on fire with changes” and eager to share her journey to help others.

“I had made dramatic changes in my life,” explains Alexa, “Especially with my food choices, which dramatically changed my health. I wanted to share this with the world and needed an outlet.”

She once struggled with numerous weight-related health issues such as acid reflux, sleep apnea, high blood pressure and diabetes. Within months of committing to her health, Alexa eliminated her need for medications for these conditions! Today, Alexa has successfully lost 188lbs through a nutrition-focused diet and committing to an active lifestyle.

Marketing your small business on social media is necessary in this day and age. The world has three and a half billion active social media users and that number is growing each year by two hundred million. That is an abundance of potential clients to reach, influence and offer your services to!  However, you can’t just post and hope for the best. Today, we’ll take a look at marketing your wellness business effectively on the largest social media platform, Facebook.

By far the most popular option for small business marketing online, Facebook is currently dominating the social media scene with 2,375 billion user profiles.

You’ve got your skills, your business name, your offerings outlined and your ideal client in mind. Many people get to this stage and think: Now what?  Today, we’ll be looking at ways to create a powerful brand identity to attract right-fit clients, help you stand out and create consistency within your marketing materials.

What is a Brand Identity?

A brand identity is a combination of elements within your marketing materials that serve to make you instantly recognizable. Your audience will naturally connect your brand identity with your products and/or services which increases loyalty and recognition. Getting clear on what your brand identity is helps you to appear consistent, professional and trustworthy.

LinkedIn is a social media platform utilized by companies, recruiters, and potential clients to network, search for and hire professionals with the specific skill set they desire.  The site acts as a digital resume which can be kept in real-time by sharing status updates, recent projects and giving and receiving recommendations. It is especially important if you are looking to offer your services in a corporate environment.

• 260 million users log on to LinkedIn each month.
• 61 million LinkedIn users are senior level influencers.
• 11 million millennials in decision-making positions have a LinkedIn.
• LinkedIn is the #1 platform for Business-to-Business marketing.

For some people, the word ‘Marketing’ inspires an icky feeling: “I started my business to be a healer, not a salesperson!”

We completely understand that you embarked on your entrepreneurship journey with a mission to change lives. However...you have to be profitable as well, right?

As the old adage goes: “Work smarter. Not harder.” Especially if you’re a solopreneur, it’s important to use your energy wisely. Today, we’ll focus on just one social media platform and look at ways to make Instagram marketing fun, true-to-you and successful!

Victor Terrazas has been a Licensed Massage Therapist for twenty years, and spent much of that career as a program director for a Massage Therapy school. While he enjoyed facilitating the health and healing of others, a few years ago he was called toward change.

“I started noticing that I was feeling extremely stressed,” Victor tells us, “I had very low energy and motivation. I was also feeling extremely irritated most of the time and walking the line between negativity and anger. I started becoming more and more aware of this, and I started thinking that I needed to make a change from my day job as a massage school director. I didn't know what or how to do it. Although I had my clinic operating with a team of therapists, I had many attachments to the ‘director’ title.”

“How blessed am I?!” exclaims Amanda Martin, “I'm excited to wake up every day knowing that I get to assist clients with their personal journeys of discovery.”

Amanda recently graduated from the 100-Hour Life Coaching program at Southwest Institute of Healing Arts and is currently working on completing her Reiki certificate. She says that since stepping in to her power as a Wellness Coach, she has found her life’s true passion: being an active partner for those on their journey to uncovering their best selves.

If you were to tell someone fifty years ago that you’re going to a hypnotherapy session or a sound bath, their reaction would likely have been a mix of confusion and laughter. Holistic wellness was something for the counterculture, living on the fringe in spiritual communities and somewhat cloaked in taboo.

Today, more and more people are embracing holistic modalities

• Between 2012 and 2016, the number of Americans doing yoga increased from 20.4 million to 36 million.
• The number of U.S. consumers who adhere to a vegan diet grew from 1% to 6% between 2014 and 2017, increasing 600%.
• The global demand for essential oils was 226.9 kilotons in 2018.
• Wellness tourism is growing 12% per year, with awareness doubling from 1 in 10 people to 1 in 5 people.
• The number of spas have doubled since 2007, producing 2.6 million additional U.S jobs.
• Employment of massage therapists is expected to increase 26% from 2016 to 2026.