SWIHA Blog

How To Advertise Your Wellness Business on Facebook + Tips for Live Videos

Posted by Taylor Jablonowski on 5/20/19 3:00 PM

Marketing your small business on social media is necessary in this day and age. The world has three and a half billion active social media users and that number is growing each year by two hundred million. That is an abundance of potential clients to reach, influence and offer your services to!  However, you can’t just post and hope for the best. Today, we’ll take a look at marketing your wellness business effectively on the largest social media platform, Facebook.

By far the most popular option for small business marketing online, Facebook is currently dominating the social media scene with 2,375 billion user profiles.

Read More

Topics: Motivational Monday, holistic business, Holistic wellness, entrepreneurship, Wellness Business

Using Instagram to Market Your Holistic Business in an Engaging, Authentic Way

Posted by Taylor Jablonowski on 5/6/19 3:00 PM

For some people, the word ‘Marketing’ inspires an icky feeling: “I started my business to be a healer, not a salesperson!”

We completely understand that you embarked on your entrepreneurship journey with a mission to change lives. However...you have to be profitable as well, right?

As the old adage goes: “Work smarter. Not harder.” Especially if you’re a solopreneur, it’s important to use your energy wisely. Today, we’ll focus on just one social media platform and look at ways to make Instagram marketing fun, true-to-you and successful!

Read More

Topics: Motivational Monday, holistic entrepreneur, holistic business, social media, Marketing

Is the Wellness Industry Profitable? A Look at the Trends

Posted by Taylor Jablonowski on 4/15/19 3:00 PM

If you were to tell someone fifty years ago that you’re going to a hypnotherapy session or a sound bath, their reaction would likely have been a mix of confusion and laughter. Holistic wellness was something for the counterculture, living on the fringe in spiritual communities and somewhat cloaked in taboo.

Today, more and more people are embracing holistic modalities

  • Between 2012 and 2016, the number of Americans doing yoga increased from 20.4 million to 36 million.
  • The number of U.S. consumers who adhere to a vegan diet grew from 1% to 6% between 2014 and 2017, increasing 600%.
  • The global demand for essential oils was 226.9 kilotons in 2018.
  • Wellness tourism is growing 12% per year, with awareness doubling from 1 in 10 people to 1 in 5 people.
  • The number of spas have doubled since 2007, producing 2.6 million additional U.S jobs.
  • Employment of massage therapists is expected to increase 26% from 2016 to 2026.
Read More

Topics: Motivational Monday, holistic entrepreneur, Holistic wellness, Wellness Industry

The Science Behind Trending Superfoods & How to Eat Them

Posted by Taylor Jablonowski on 3/4/19 3:00 PM

Superfoods are low-calorie, nutrient-dense and full of fiber foods which are high in antioxidants and help fight free radicals in your system. Many even contain essential fatty acids, like omega-3, -6, -9, and hard-to-find omega-7. While the idea of a ‘superfood’ is a modern concept, they are mostly ancient root vegetables, fruits, and even fungus and algae.

In honor of National Nutrition Month, we will be exploring some of the trending superfoods and how to incorporate them in to your diet. As an exciting bonus: all the foods on this list are vegan and gluten-free!

Read More

Topics: Motivational Monday, Holisitc Nutrition, Holistic wellness, Healthy Eating, Certificate Programs

Yoga Sutras for Self-Care: Planting Seeds of Happiness

Posted by Taylor Jablonowski on 2/25/19 3:00 PM

One of the foundational teachings of Yoga, and one that attracts many practitioners, is that it is within our power to return to inner-peace at anytime. In fact, our natural state is calm and happy, according to Yoga Sutra 1.3: United in the heart, consciousness steadies, and we abide in our true nature — joy.

Read More

Topics: Motivational Monday, Mindfulness, Yoga Teacher Training, Yoga Sutras, yoga, Happiness

Heal the Healer: Do You Need Some S.O.U.L C.A.R.E?

Posted by Taylor Jablonowski on 11/12/18 2:00 PM

Healers are highly sensitive, which is why they’re so drawn to dedicating their lives to helping others! 

However, if you’ve been spending a lot of energy focused on the healing of others, you may be pushing through warnings from your own system that something is off.

Signs that you may need to pause and do some S.O.U.L C.A.R.E include:

  • Your personal to-do list is a mile long
  • You haven’t been sleeping or eating well
  • Your schedule is not a reflection of your priorities
  • You’ve had limited alone time lately
  • Your body is inexplicably ill or in pain
  • Your physical space is cluttered and disorganized
  • Your emotions have begun calling the shots
  • You feel like you’re operating on auto-pilot
Read More

Topics: Motivational Monday, spirituality, holistic entrepreneur, Self-care, Holistic wellness

Uses for Essential Oils That Replace Toxic Store-Bought Products

Posted by Taylor Jablonowski on 11/5/18 2:00 PM

Are you looking to minimize exposure to environmental toxins, find effective alternatives to chemical-filled cleaners, and surround yourself with natural scents instead of synthetic fragrances? Essential oils will be, well...essential to your quest!

Essential oils are extracted from plants, capturing its scent and flavor or “essence”. These oils are obtained through various methods such as distillation or cold pressing, taking care to consider the chemical makeup of the plant and produce only a pure end-product.

Read More

Topics: western herbalism, Motivational Monday, Essential Oils, aromatherapy, Ecofriendly

In Pursuit of Magic: Lessons Found in the “Spirit” of Halloween

Posted by Taylor Jablonowski on 10/29/18 2:00 PM


The month of October lends itself inherently to the theme of Potential.  It’s a month of transition: days grow shorter, the air cools, and trees shed their leaves in anticipation of a winter nap. It’s the pause before a new chapter, where we reflect on lessons learned while planning for the future.

Ancient Gaels celebrated this mid-point between the autumnal and winter equinoxes with the festival Samhain, meaning “summer’s end”. It marked their harvest time and honored the birth-death-rebirth cycle of Mother Nature through celebrations and rituals. Samhain was eventually incorporated in to Christian culture to take place at the end of October proceeding All Hallows day (November 1st). We now know it as Halloween!

Read More

Topics: Motivational Monday, Gratitude, Forgiveness, Manifestation, Ceremony, Halloween, Sacred Space

It’s ALIVE! How Fermented Foods Boost Beneficial Bacteria

Posted by Taylor Jablonowski on 10/22/18 2:00 PM

You know the phrase “sick to my stomach”? There’s more truth to that than you may think!

Researchers estimate that up to 85% of our body’s immune response is attributed to our digestive system. More than five hundred species of bacteria live in our gut, referred to as “gut flora”. In fact, the amount of bacteria in our gut out-numbers the body’s cell count by ten times.

Though we’ve just begun to discover the intricate relationship between our bodies and bacteria, it’s known that these creatures play essential roles in homeostasis. Friendly bacteria are responsible for things such as nutrient absorption, mucosal barrier function, upkeep of lymphoid tissue, and optimal functioning of our immune system.

Read More

Topics: Motivational Monday, Holistic Nutrition, Recipe, Healthy Eating

Opt for In-Season: The Most Nutritious Fall Produce

Posted by Taylor Jablonowski on 10/8/18 2:00 PM

Ahh...there’s a chill in the air, cider in our mugs and eager anticipation of the holiday season in our hearts!

Autumn is abundant; it’s when we reap the benefits of our hard summer’s work and give thanks for our blessings. Though, before you go overboard with the Halloween candy and turkey dinners, consider visiting your local farmer’s market and reaching for some of the delicious and nutritious foods in season this fall!

What to Shop For

The fall season brings a harvest of healthful and super tasty produce. From the entire cruciferous family (like cauliflower and cabbage) to root veggies (carrots, onions, sweet potatoes) to the iconic squash crew (such as pumpkins, zucchini, and butternut squash), there’s plenty of inspiration to be found.

Read More

Topics: Motivational Monday, Holistic Nutrition, life coach, SOUL Food, SOUL Nutrition, Healthy Eating, whole food, healthy lifestyle

Subscribe to Email Updates



Recent Posts

Posts by Topic

see all