SWIHA Blog

Taylor Jablonowski

Taylor Jablonowski is SWIHA’s Marketing Specialist and a momma to a one-year-old boy named Arlo. When she's not working to make the Healing Arts accessible to everyone, you'll probably find her somewhere in the woods with her feet in a river.

Recent Posts

Alexa Moody is Proud to Be Plant-Based and Helping Others to Health

Posted by Taylor Jablonowski on 5/23/19 3:00 PM

When Alexa Moody arrived at Southwest Institute of Healing Arts she describes herself as “on fire with changes” and eager to share her journey to help others.

“I had made dramatic changes in my life,” explains Alexa, “Especially with my food choices, which dramatically changed my health. I wanted to share this with the world and needed an outlet.”

She once struggled with numerous weight-related health issues such as acid reflux, sleep apnea, high blood pressure and diabetes. Within months of committing to her health, Alexa eliminated her need for medications for these conditions! Today, Alexa has successfully lost 188lbs through a nutrition-focused diet and committing to an active lifestyle.

Read More

Topics: Great Graduates, Holistic Nutrition, healthy lifestyle, Diploma Program, Plant-based-diet

How To Advertise Your Wellness Business on Facebook + Tips for Live Videos

Posted by Taylor Jablonowski on 5/20/19 3:00 PM

Marketing your small business on social media is necessary in this day and age. The world has three and a half billion active social media users and that number is growing each year by two hundred million. That is an abundance of potential clients to reach, influence and offer your services to!  However, you can’t just post and hope for the best. Today, we’ll take a look at marketing your wellness business effectively on the largest social media platform, Facebook.

By far the most popular option for small business marketing online, Facebook is currently dominating the social media scene with 2,375 billion user profiles.

Read More

Topics: Motivational Monday, holistic business, Holistic wellness, entrepreneurship, Wellness Business

Developing a Powerful Brand Identity for Your Wellness Business

Posted by Taylor Jablonowski on 5/16/19 3:00 PM

You’ve got your skills, your business name, your offerings outlined and your ideal client in mind. Many people get to this stage and think: Now what?  Today, we’ll be looking at ways to create a powerful brand identity to attract right-fit clients, help you stand out and create consistency within your marketing materials.

What is a Brand Identity?

A brand identity is a combination of elements within your marketing materials that serve to make you instantly recognizable. Your audience will naturally connect your brand identity with your products and/or services which increases loyalty and recognition. Getting clear on what your brand identity is helps you to appear consistent, professional and trustworthy.

Read More

Topics: holistic entrepreneur, holistic business, Holistic wellness, Entrepreneur Support, OurSuccessCenter

How to Create an Effective LinkedIn Profile as a Holistic Practitioner

Posted by Taylor Jablonowski on 5/9/19 3:00 PM

LinkedIn is a social media platform utilized by companies, recruiters, and potential clients to network, search for and hire professionals with the specific skill set they desire.  The site acts as a digital resume which can be kept in real-time by sharing status updates, recent projects and giving and receiving recommendations. It is especially important if you are looking to offer your services in a corporate environment.

  • 260 million users log on to LinkedIn each month.
  • 61 million LinkedIn users are senior level influencers.
  • 11 million millennials in decision-making positions have a LinkedIn.
  • LinkedIn is the #1 platform for Business-to-Business marketing.
Read More

Topics: holistic entrepreneur, holistic business, Marketing, Wellness Business, Entrepreneur Support

Using Instagram to Market Your Holistic Business in an Engaging, Authentic Way

Posted by Taylor Jablonowski on 5/6/19 3:00 PM

For some people, the word ‘Marketing’ inspires an icky feeling: “I started my business to be a healer, not a salesperson!”

We completely understand that you embarked on your entrepreneurship journey with a mission to change lives. However...you have to be profitable as well, right?

As the old adage goes: “Work smarter. Not harder.” Especially if you’re a solopreneur, it’s important to use your energy wisely. Today, we’ll focus on just one social media platform and look at ways to make Instagram marketing fun, true-to-you and successful!

Read More

Topics: Motivational Monday, holistic entrepreneur, holistic business, social media, Marketing

Mindfulness & Life Coaching Helped Grow Victor Terrazas’ Massage Business

Posted by Taylor Jablonowski on 5/2/19 3:00 PM

Victor Terrazas has been a Licensed Massage Therapist for twenty years, and spent much of that career as a program director for a Massage Therapy school. While he enjoyed facilitating the health and healing of others, a few years ago he was called toward change.

“I started noticing that I was feeling extremely stressed,” Victor tells us, “I had very low energy and motivation. I was also feeling extremely irritated most of the time and walking the line between negativity and anger. I started becoming more and more aware of this, and I started thinking that I needed to make a change from my day job as a massage school director. I didn't know what or how to do it. Although I had my clinic operating with a team of therapists, I had many attachments to the ‘director’ title.”

Read More

Topics: Great Graduates, Life Coaching, Massage Therapy, Mindfulness, guided imagery

Amanda Martin Lives Her Best Life as a Virtual Wellness Coach

Posted by Taylor Jablonowski on 4/25/19 3:00 PM

“How blessed am I?!” exclaims Amanda Martin, “I'm excited to wake up every day knowing that I get to assist clients with their personal journeys of discovery.”

Amanda recently graduated from the 100-Hour Life Coaching program at Southwest Institute of Healing Arts and is currently working on completing her Reiki certificate. She says that since stepping in to her power as a Wellness Coach, she has found her life’s true passion: being an active partner for those on their journey to uncovering their best selves.

Read More

Topics: Great Graduates, Life Coaching, Holistic Nutrition, health coach, Virtual Coach

From Engineer to Mindful Lifestyle Coach: Harsha Bipin Shares Her Joy

Posted by Taylor Jablonowski on 4/18/19 3:00 PM

At Southwest Institute of Healing Arts, we actively encourage our students to work through their fears and hesitations around entrepreneurship. Harsha Bipin, a Mind-Body Wellness Practitioner graduate, is a brilliant example of what can happen when you take a leap of faith in yourself!

 “My previous life was of a software engineer,” Harsha explains, “it had a lot to do with me and the needs of my immediate family.”

“I joined SWIHA while I was on a maternity break, hoping to just do the Holistic Nutrition program to learn more about eating right. I had faced a huge positive shift in my life by changing my eating habits, and I knew there was more to learn.”

Read More

Topics: Great Graduates, Holistic Nutrition, Mindfulness, yoga nidra, yoga

Is the Wellness Industry Profitable? A Look at the Trends

Posted by Taylor Jablonowski on 4/15/19 3:00 PM

If you were to tell someone fifty years ago that you’re going to a hypnotherapy session or a sound bath, their reaction would likely have been a mix of confusion and laughter. Holistic wellness was something for the counterculture, living on the fringe in spiritual communities and somewhat cloaked in taboo.

Today, more and more people are embracing holistic modalities

  • Between 2012 and 2016, the number of Americans doing yoga increased from 20.4 million to 36 million.
  • The number of U.S. consumers who adhere to a vegan diet grew from 1% to 6% between 2014 and 2017, increasing 600%.
  • The global demand for essential oils was 226.9 kilotons in 2018.
  • Wellness tourism is growing 12% per year, with awareness doubling from 1 in 10 people to 1 in 5 people.
  • The number of spas have doubled since 2007, producing 2.6 million additional U.S jobs.
  • Employment of massage therapists is expected to increase 26% from 2016 to 2026.
Read More

Topics: Motivational Monday, holistic entrepreneur, Holistic wellness, Wellness Industry

Foolproof Formula for a Healthy, Satisfying Green Smoothie

Posted by Taylor Jablonowski on 4/8/19 3:00 PM

Full of fiber and packed with nutrition, green smoothies are a staple in any health-conscious diet. Making this delicious drink is as easy as 1, 2, 3!

  • 1 cup of fruit
  • 2 cups of liquid
  • 3 cups of greens

Step One: Choose Your Liquid Base

To ensure even blending, add two cups of liquid to your blender first. Be mindful of the sugar content of liquid bases, and feel free to choose more than one!

Read More

Topics: Holistic Nutrition, Recipe of the Week, Recipe, Holistic wellness, Healthy Eating, healthy living, Green Smoothie

Subscribe to Email Updates



Recent Posts

Posts by Topic

see all